Best Global Brands 2011

Best Global Brands 2011
參考看看:

Employer branding: A definition

1. Define the role of the employer: Create an employer value proposition
2. Align communication and activities
3. Ensure that there is a healthy interplay between Human Resources and Marketing
4. Increase the value of your brand with a clear positioning in the job market

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全球十大:
1 Coca-Cola 71,861 ($m)
2 IBM 69,905 ($m)
3 Microsoft 59,087 ($m)
4 Google 55,317 ($m)
5 GE 42,808 ($m)
6 McDonald's 35,593 ($m)
7 Intel 35,217 ($m)
8 Apple 33,492 ($m)
9 Disney 29,018 ($m)
10 Hewlett-Packard 28,479 ($m)

台灣唯一百大:
98 hTC 3,605($m)

唯一能源業:
74 殼牌石油 4,483 ($m)

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